Introducing Sunflower Copywriting’s services: What's in a name?
In an ever-competitive market, who wouldn’t welcome longevity, admiration and loyalty from their customers or visitors? Creative, SEO-friendly copywriting and content writing services can help you achieve these ambitions.
These floral associations stand out when you explore the associations of a sunflower. Partly inspiring the name of my new content writing and copywriting services, Sunflower Copywriting will support you to reach new audiences and help position you as a ‘must-book’ or buy brand. How do I do this? It’s all in the written word … with a dash of creativity, content and copywriting SEO and writing knowledge.
Bringing five years of transferable writing experience, outsourcing your copywriting services helps you regain precious time, energy, and focus. If this sounds appealing right now, then why not continue reading more about my copy and content marketing services?
Hi, I’m Kate (the founder of Sunflower Copywriting).
Who can Sunflower Copywriting Services help?
Curating words that take your reader on a journey of discovery, my experience of crafting new and optimising existing content or copy for search engine optimisation can help you plant the seeds of growth of your brand.
Trust in the versatility of my writing. I have written well-received copy and content for brands in the hospitality, tourism, suitability and home decor sectors as well as automation, branding and beauty businesses. This strengthened the research, planning and editing skills honed during two compulsory dissertations within my BA (Hons) Humanities with Art History Undergraduate Degree.
Digital agency or client?
Always one to dive into new subjects, I’ve helped several UK digital marketing agencies meet their clients’ marketing needs by writing spot-on blog content, social media content, website copy and more. Alternatively, if you’re searching for a reliable UK copywriter to hire directly, know I’ll bring active listening and communication skills as well. I have recently optimised over 30 blogs and e-commerce pages, so working with me on existing content writing and copy projects is more than possible.
I work regularly with other industries too, so don’t let my passion for travel, hospitality and the arts deter you from reaching out should your business be outside these niches.
How can content and copywriting services stop you spinning all the plates?
As you’re reading this page, you’ll probably already appreciate that you need a writer. But the term ‘copywriter’ can be confused with ‘content writer’. Often used interchangeably, I’ll bring five years of freelancing experience across both areas.
What is copywriting?
Hire me and you’ll be proud to publish (or print) punchy product descriptions, witty web copy, brilliant brochures and lovable landing pages that help persuade the reader to become a customer.
Encouraging action and a fire in the belly of your target reader, my creative copy will be short and sweet. Always one to play with words, puns and rhymes can help you raise the profile of your brand through memorable taglines and copy.
What is content writing?
Similarly, a content writer curates words to promote your business, museum or visitor attraction. By educating and striking up a conversation, you can convey the USPs, values and brand personality via tone of voice and benefit-led content.
Think bespoke blogs, articles and web content that appeals to your readers and search engines. Engaging content writing services can go into more detail about a range of topics given it’s generally longer than copy. This is your opportunity to entertain and educate. Don’t let it become lost in the ether … trust in (human-crafted) search engine optimisation (SEO).
Short of time?
Don’t sacrifice your time and energy doing everything in-house. After an initial online meeting and questionnaire, I’ll usually have all the information I need to begin.
As a copywriter and content writer, I can also upload your tailored content to your CMS. I regularly save my clients time by adding SEO copywriting and content to WordPress and Squarespace, meaning you won’t have to schedule the time to do so. This incurs a small additional charge of 25% per blog for example, which is a wise investment when you remember you only have 24 hours in any one day.
Why should you hire Sunflower Copywriting to craft your SEO content and copy?
As an experienced freelance writer
Like you, I’m passionate about creativity and what I do. There should never be a need to settle for someone who doesn’t value the benefits of your product, service or experience.
Having supported B2B and B2C marketing as a writer, my SEEDS approach to crafting content and copy will help you plant the seeds for growth.
It stands for writing that:
Speaks to your target customer, guest or visitor
Engages readers using your brand’s tone of voice
Educates and inspires your readers
Directs them to your intended goal
Simplifies jargon and industry terms.
I also use a range of copywriting frameworks and capture your tone of voice for on-brand customer-focused content.
Hire someone with complementary professional experience
Having studied art history, developed tours for heritage sites and completed museum MODES XML training, these experiences have given me a hunger to write for heritage and museum organisations.
As I launch Sunflower Copywriting’s services, my past career experiences can inform and inspire your content, including in hospitality and admin. Benefit from my skills as a freelance copywriter and content writer, which began creating monthly mailers and compelling copy for recruitment drives.
I’m probably your target reader
Sharing the passions of your audience, especially in art, heritage, hospitality, museums and tourism, your end content and copy will enhance your brand. When I’m not planning blogs, copy and web content, I enjoy planning itineraries for staycations, visiting museums or castles, and exploring new destinations.
Also a supporter of sustainable cruelty-free beauty and ethical brands. You can rely on my expectations as a tourist and consumer to guide my writing when creating e-commerce copy and FAQ pages.
Together, let’s curate content that people enjoy reading!
Effective soft skills
The copy or content writing you seek will be enhanced by my enthusiasm, empathy with customers, guests or visitors, and approachable nature. Each project will include two rounds of revisions, to ensure you’re 100% happy. Equally, if you have any questions about working together, you can email me at kate@sunflowercopywriting.co.uk.
A few words from my clients
You often rely on the views of other business owners and marketing professionals when making your decision about who to hire. They’ve been in your ever-so-stylish shoes after all. To reassure you, here’s what two of my clients have said about the quality of my content and copywriting services:
“Kate has written some great and informative blogs for some of our hotel clients.
They are so good that I can't ever remember going back with any edits”.
- The Creative Agency
“Kate adeptly turns her hand to a variety of topics, writing engaging blogs and social media for industries such as retail and travel.
She’s proven to be a reliable and trusted copywriter who quickly grasps the tone of voice”.
- Cahoot Marketing
Choose Sunflower Copywriting for stronger customer relationships
Whether you currently write your own copy and content or are looking to get on board with blogs and other marketing for the first time, you’re seeking professional support and passion. Laying the groundwork for growth, Sunflower Copywriting combines professional writing experience with transferable skills and a passion for promoting your services and products.
Contact me if you’re looking to experience the meanings of a sunflower (loyalty, admiration and longevity) among readers and customers.
